Guest Blog Post by Lloyd Princeton, Design Management Company
Most interior design firms
specialize in one or two areas. Now, that has started to change. I am seeing more and more firms broadening
their reach by bringing other specialties in-house. Where they may have done
only residential and hospitality or office and hospitality projects before,
they are now adding a third “D,” bringing on designers experienced in more
specialized areas, such as healthcare, retail or education.
In hiring, too, firms are seeking
multi-disciplinary designers who have experience with a variety of projects and
specialties. They should also have
strong business, communication and team-building skills, as well as LEED
certification and competency in evidence-based design.
Given the current market, a more
diversified firm makes good sense. Firms
can compete for more projects in more markets and can better withstand the ups
and downs that may occur in one industry.
Projects today often involve the melding of design specialties and
styles: residential with office, office
and retail with hospitality, and hospitality and retail with healthcare. Having a team of designers who have knowledge
and experience with the different lines of products, suppliers and strategies for
multiple design specialties gives a firm a competitive edge.
Adding a third “D” to your firm
might be just what you need to grow your business. Give me a call at (212) 777-5718 or contact me
online, and let’s discuss whether it’s the right move for you. If so, I can help you through the process,
from recruiting to on-boarding, to ensure a smooth transition.
two decades, Lloyd Princeton has been immersed in the design industry,
working with interior designers and architects, as well as with
showrooms, design centers, manufacturers and vendors. Early on, Lloyd
identified the need that design professionals have for sound business
advice and guidance to effectively manage and grow their practices.
Fulfilling this need became the cornerstone of his consultancy firm,
Design Management Company (DMC), which he founded in 1999 to assist his
clients with matters such as contract negotiation, pricing, marketing,
staffing, and product licensing and distribution. Click here to read full bio.