How to Choose Between Organic & Paid Social Media

Your business goals come into play when it comes to choosing which type of social media marketing you should implement.  

Are you ignoring lead generation? 

Maybe you’re pushing it aside because you’re not exactly sure what it involves? 

You may be worried about investing in the wrong type and not getting the results you want.

Marketing is hard (there’s no denying that!) but it’s so much easier when you know what your best opportunities are and align with your goals. 

Social media marketing may seem a bit daunting, but we’re going to help you figure out how it all works - and if it’s right for you. 

By the end of this blog post, you’re going to know why active lead gen is essential for your business, the difference between organic and paid social media marketing, and which one is right for you.

So, let’s get started!

The importance of actively marketing your business

Simply put, actively marketing your business gets you off the roller-coaster and helps your company grow. It leads to more appointments, more proposals and eventually more sales.

If you don’t market your business, people won’t know you exist - meaning you won’t get those extra sales and your business will take a lot longer to grow. 

So, how do you know which type of marketing is right for you?

By looking at your goals. 

If you’re a small business and you like it that way, then all you have to do is keep doing what you’re doing. You can do some light marketing and keep a steady flow of clients coming into your business. 

But, if your goal is to grow your business, then you’re going to have to step up your marketing game. 

Now it’s time to look at what marketing options will work for you. In our industry, social media marketing is second to none. 

What’s best: organic or paid social media marketing?

If you’re happy taking things slow and steady, then organic social media marketing is the right thing to focus on. Organic marketing includes things like building up your followers by posting high-quality, relevant content and using industry-related hashtags. 

If you’re a business that wants to advertise to the local area, make sure to set up a Google My Business account. Google My Business is the perfect addition to any organic marketing scheme - and it’s absolutely free to use, (Bonus)!

On the other hand, if your goal is to grow your business, you’re going to want to go for a more proactive approach to social media marketing. 

Social media ads on platforms such as Instagram or Facebook will get you in front of prospects you are targeting immediately. 

Social media ads work like this: your ad shows up when the prospects you are targeting are on social media. They see your ad as something that would be helpful and they click on it. The prospect is sent to a landing page where they get more information about how you can help them. They are excited about your offer and take the next step to contact your company. The great thing about social media ads is you can set a budget and track your results. Over and over again, we find that it is the best way to generate new leads consistently.

Getting the best results from your social media…

Whether you decide to go with organic or paid social media marketing, the most important thing to remember is that to get results, you need to have an irresistible valuable offer. This could be scheduling a free consultation or downloading a lead magnet such as a checklist or guide.

By offering potential clients something valuable, they’re more likely to schedule an appointment with you and become a paying client. 

If you’d like to learn more about standing out online, book a free 60-minute social media marketing consultation with Home Designer Marketing today.