HOW TO INCREASE TRAFFIC TO YOUR INTERIOR DESIGN WEBSITE
When designing websites for interior designers, my clients often ask me “will my new website have SEO?”. What they are actually asking is “Will my new website help me increase website traffic?” I thought I’d put together this article to clear up an SEO myth and share some actionable ways to increase traffic to your website.
MYTH: MERELY TAGGING YOUR WEBSITE WILL GET MEANINGFUL SEO RESULTS
Tagging images and pages on your website is good SEO practice. However, these tags alone are not sufficient to get you into Google's top organic search results. Google doesn't work that way. If it were as easy as tagging a site, then we'd have plenty of non-reputable websites showing up in top results. Google is a popularity contest, and it's not possible to fake your way to the top!
GETTING INTO GOOGLE’S TOP ORGANIC SEARCH RESULTS IS A TALL HILL TO CLIMB
To get into the Google's top organic search results, a meaningful SEO strategy includes creating regular content creation (via a blog) as well as establishing what are called "back-links" to your website from reputable websites. It also general takes 1-2 years to begin seeing meaningful results. For most interior designers who are solos and small firms, the amount of time, money, and energy necessary to do this doesn’t make sense – business wise.
GET BETTER BANG FOR YOUR BUCK
However, note that SEO is not the only line of online marketing, and often it is not even the most productive line of online marketing for interior designers. Other lines of online marketing include building Google reviews for your Google business page (which helps you appear in the top listings of a Google Maps search (which actually appears just above Google's organic search results on the front page), creating meaningful organic content on social media, creating a paid Facebook/Instagram campaign, and creating a paid Google Adword campaign. All these can yield better "bang for your buck" than the investment necessary to actually get into Google's top organic search results.
Basic SEO image and page tagging alone are not sufficient to get into Google's top organic search results. The good news is that there are other ways to get meaningful traffic to your website. For those who want to climb the “SEO hill”, know this: SEO is a specialized and highly nuanced practice in itself, and for those who have the goal to get into Google's top organic search results I suggest working with an SEO specialist to execute a comprehensive SEO strategy (if you'd like, I can recommend several). I hope this has been helpful for you. If you have any questions, feel free to reach out. I’d be happy to speak with you.
Yian Quach (“Ian Qua”) is a website designer and branding expert who has worked with dozens of interior designers. He has appeared on interior design podcasts and shows, including A Well Designed Business, Design & Style, Tastefully Inspired, Design Talk Live, and more. Learn more about Yian’s work at https://theartofyou.co