How to ACE Your Interior Design Website
The purpose of your website is to get your phone ringing. Here’s how you can ACE it!
1. ATTRACT CLIENTS
Attracting a client is about building trust through polished presentation throughout your brand and website. There are dozens of factors that go into this, from the imagery to the user experience of your website.
2. CONNECT WITH CLIENTS
Your industry is relationship based, and connection is key. Creating connection with potential clients is a matter of expressing yourself with authenticity. Video is usually be the best way to create connection, but it’s not the only way.
3. EDUCATE CLIENTS
This is the piece that most websites miss. No two designers are quite the same, and clients want to know what to expect if they work with you.
This has been a quick look into how to increase the likelihood that clients will reach out after viewing your website. For examples of these concepts, have a look through my portfolio at https://theartofyou.co/portfolio. And if you have any questions, feel free to reach out. I’ll be happy to speak with you.
Yian Quach (“Ian Qua”) is a website designer and branding expert who has worked with dozens of interior designers. He believes websites should be both informative and attractive in order to turn interested eyeballs into interested phone calls. He has appeared on interior design podcasts and shows, including A Well Designed Business, Design & Style, Tastefully Inspired, Design Talk Live, and more.